“Stay hungry, stay foolish…”

Steve, thanks for taking us places we didn’t even know existed.

Steve Jobs 1955-2011

Your time is limited, so don’t waste it living someone else’s life. Don’t be trapped by dogma — which is living with the results of other people’s thinking. Don’t let the noise of others’ opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.

I think Jon Gruber sums up Steve Jobs’ tenure at Apple best.

Jobs’s greatest creation isn’t any Apple product. It is Apple itself.

Cliff Kuang’s What Made Steve Jobs So Great.

In the wake of Steve Jobs’s resignation, let’s consider the greatest decision he ever made. It didn’t happen in a garage in Cupertino, sweating with Steve Wozniak as they dreamed up a computer for the common man. Or in a conference room, as managers told him that no one would ever pay $500 for a portable music player. Or in another conference room, as new managers told him no one would ever pay $400 for a cellphone. Rather, it was in a dusty basement of the Apple campus.

An article about innovative product design from Bruce “Tog” Tognazzini, founder of the Apple Human Interface Group.

In bringing that original Mac to market, Steve hit on a formula that worked for him. He keeps repeating it, and it seems to get better every time. It worked for the iPhone, and it worked for the iPad, too. Here are the necessary elements.


It is this small-team approach that, of necessity, results in important capabilities being left out of the first release. The payoff, though, is that Steve ends up with a central core of perfectly-integrated functionality instead of a rambling labyrinth of disjointed “features.” This design framework is so well conceived that it can be built upon for years, even decades, without being stripped out and restarted. Compare that with the history of Windows, with false start after false start, resulting in their repeatedly beginning design anew.

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